NLIC.org

Grace Said:

Should I start my own Price Comparison website?

We Answered:

Price comparison sites are a very useful tool for online shoppers. Hence, even big companies are wanting to have their own price comparison sites

Yahoo bought Kelkoo, a leading European price comparison service, in 2004
eBay acquired Shopping.com in 2005 for about $620 million
Experian acquired PriceGrabber also in 2005 for $485 million

Notice the price tags these big boys paid for the price comparison sites.

Your challenge will be creating a search engine that will gather the price information from the online stores. And that will be a TOUGH challenge.

If you have the programming skills or the deep resources you need, this is a very good space. But if not, it will be extremely hard to make it work -- unless you focus on niches (e.g price comparison site for baby goods only)