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Edward Said:

The Geico commercials make no sense, especially 'so easy a caveman can do it'. What is that supposed to mean?

We Answered:

What the commercials actually advertise is the GEICO website. They are saying "it's so easy (to use) even a caveman can do it". The premise is you don't have to be computer smart (remember there were no computers yet during prehistoric times) to use their website and get insured.