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Carole Said:

What insurance commercial is with the two/three guys and they crash into the Bobby Bowden statue?

We Answered:

AllState Commercial


CI worked with Leo Burnett, an ad agency out of Chicago, and Florida State University to help secure releases for Coach Bowden's name and likeness, for a national AllState commercial.
The commercial opens with two football fans driving in a college town. The audience sees a glorious shot of Bobby Bowden's gleaming bronze statue in front of Doak Campbell Stadium, as audio of an angel sings, “AAAHHHHH!!” The driver inhales quickly and holds his breath. The passenger follows suit, and…the light turns red…right in front of the statue. They get redder, and redder, and redder, in the face. The light finally turns green as the driver accelerates...and promptly passes out from lack of oxygen.

The passenger continues to hold his breath in horror, as the car accelerates onto the grass and crashes right into Bobby Bowden’s statue, as the statue imbeds into the hood of the car.

A bunch of students and football players see the accident and are immediately upset. “They crashed into Bobby Bowden's statue!” They yell. “Get 'em!”

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